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Expert Guide to Social Media Marketing

Social media is an art AND a science. It's about saying the right thing and being in the right place to connect with customers. Here's a detailed guide to help you get started.

Expert Guide to Social Media Marketing
It's a dialogue, not a monologue, and some people don't understand that. Social media is more like a telephone than a television. – Amy Jo Martin

Most of us use social media. But are you using it effectively for your business? Social media marketing is one of the most popular channels brands are using to connect with their customers.

Many business owners are attracted to it because it's "free." Unfortunately, social media is becoming more and more pay-to-play (e.g., ads).  But, there are still some inroads and opportunities.

This detailed guide is for the absolute beginner. (We think there's something everyone can learn.)

Who is this For?

  • Solopreneurs
  • Small business owners

What You'll Learn:

  • What is a Content Strategy?
  • Key Goals of a Content Strategy
  • Content for brand awareness and customer success
  • Six key areas to consider before you hit that record button (or put pen to paper)

Additional Details:

  • Written by: Jen McFarland
  • Length: 4,500 words
  • Category: Marketing (Social Media)
  • Level: Beginner

Browse Lesson Plan

Getting Started with Social Media

September 20, 2022