title

Total 2 Lessons available

Essential Website Copy

Give Customers What They Want (We'll Tell You What It Is)

Essential Website Copy

Website content either attracts your ideal customers ... or drives them away. If you're not sure whether you're hitting the mark, this is the course for you.

Who is this For?

  • Small business owners
  • Solopreneurs
  • Marketing teams

What You'll Learn:

  • Key questions you need to be asking (and answering) to increase sales and engagement on your business website
  • Why website content positively or negatively impacts customer engagement, search engine optimization, email marketing, and conversions; and
  • How to look at your website differently, answer the questions people are asking, and leverage customer reviews and testimonials.

Additional Details:

  • Instructor: Jen McFarland
  • Class Length: 23 min (audio only)
  • Category: Marketing (Websites)
  • Level: Beginner

Browse Lesson Plan

Must-Have Business Website Copy

September 14, 2022

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September 14, 2022