Find The Right Marketing Tools For Your Small Business

Get the exact formula I created for multi-million dollar clients and solopreneurs so you can ignore the noise, focus on needs, and kick bad marketers to the curb.
Find The Right Marketing Tools For Your Small Business

Table of contents

Wasted Money on Apps? Does Technology Overwhelm You?

Then This Course is a No-Brainer (Created for Non-Technical Entrepreneurs)

Get the exact formula I created for multi-million dollar clients and solopreneurs so you can ignore the noise, focus on needs, and kick bad marketers to the curb.

By the end of this course, you'll know the exact questions to ask before making your next marketing software purchase.  

📽️ Total Length: 1 hour 10 min

📓 Workbook (PDF, Excel/Google sheets)

📊 Beginner (no technical knowledge needed)

This course is included in our monthly or annual subscription plan.

Already a member? Go to the course

Make the Best Marketing Decisions for Your Business

  • Learn the questions you MUST ask
  • Identify your biggest business needs
  • Prioritize key initiatives
  • Master your marketing budget
  • Pinpoint operations problems
  • Detail your exact needs for consultants and vendors

What's Inside

Free Yourself from Marketing Stress

  • Stop Crowdsourcing Solutions On Social
  • Avoid Vague Blogs Filled With Affiliate Links
  • Find The Best Apps The First Time
  • Work On Your Business, Not In Your Business
  • Focus On Solutions That Fit Your Budget
  • Get Tools That Help You Reach Your Goals

Course Details

  • 1 Hour & 10 Min. Video Content
  • Easy-To-Follow Workbook
  • Worksheets & Templates
  • Excel Spreadsheets & Google Sheets
  • Detailed Next Steps

This course is included in our monthly or annual subscription plan.


I feel excited and motivated…You’ll like everything: content, structure, presentations, and video lessons.I really enjoyed the course and recommend it to everyone. — Gulnara, Student, Podcast Planning
Jen is the best combination of high-level marketing operations guidance involving leadership and empathy. Her humble yet clear approach gives you complete confidence. — Sunil, Student, Podcast Planning

Jen McFarland, Instructor

Jen McFarland is a passionate and compassionate champion of entrepreneurs, founders, and business owners.

A natural teacher and gifted speaker, Jen runs workshops and gives presentations on a wide variety of topics germane to improving business leaders’ soft skills, including time management, dealing with uncertainty, improving communication, managing remote teams, and digital marketing.

  • Led multi-million dollar technology projects including software development, software selection, and business process improvement
  • 25 years of boots on the ground marketing experience

Frequently Asked Questions

Who is this course for?

Our courses are primarily made for businesses (solopreneurs, small businesses, startups) in the first 5-10 years of operation.

The fundamental principles in this particular course translate well for larger, more established businesses as well.

What are marketing tools?

Our definition is: marketing tools are digital products (e.g., software) needed to set up, create, engage, or measure marketing tactics (e.g., web, social, email marketing, etc.).

Why are marketing tools important?

You’ll be hard-pressed to find a business that doesn’t need an online presence or software for marketing or promotional purposes.

Why should I listen to you?

Jen McFarland not only has the staying power of 25 years of marketing industry experience, she also delivers results.

At the City of Portland:

  • Skyrocketed web traffic 250% after redesigning website to be more customer-centered with focus on search engine optimization (SEO)
  • 98% decrease in data entry time, fewer processing errors, and streamlined business workflows

As a consultant she’s also delivered similar results for solopreneurs and small business.

Are you trying to sell me a consulting package?


All of our courses are stand-alone products.

We are not selling a consulting package.

We are not holding anything back so you’ll buy the next course.

These are short courses based on decisions we see business leaders facing all the time. We are giving you guidance so you can best answer the questions (and make decisions) for yourself.

What will I learn in this course?

A simple, repeatable process for identifying the marketing tools you need to help your business achieve its goals.

Will you tell me which software to buy?


We don’t know you or your business (and neither do all of those bloggers or your friends for that matter) well enough to make blanket statements about which particular software you need to buy.

We will teach you how to identify your particular needs based on your business goals. Then, we help you distill it down and guide you in what you need to have to effectively communicate with software salespeople, consultants, or vendors.

Most marketing courses are $1,200, $797, or $497! And... So. Much. Longer. What's the deal?

At Epiphany Courses, we don’t believe longer = better.

For our business leader courses, we create high-impact courses that are about an hour or less that guide you through making the best decisions you can.

Could I train you to be a business analyst? Yes. Do you need that? No.

Could we stretch it out over 75 modules and 25 hours? Ew. Why? No. None of us have time for that.

As for the price… we’re purposefully creating affordable courses for early-stage entrepreneurs.

What if I want to enroll?

Click subscribe.

This course is included in our monthly or annual subscription plan.

Go to all courses

Jen McFarland

Jen has more than 25 years of experience in leadership, marketing, and strategic project planning across corporate, nonprofit, and government environments. She is the Co-Founder of Epiphany Courses.


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