Podcasts are an excellent way to communicate with your customers and potential clients. Hosting a show can provide valuable content for current prospective customers that are not only entertaining but also informative.
Podcasts offer businesses a unique opportunity to connect with their audience- they can be more personal than traditional advertising methods such as TV commercials or print ads.
Carefully Planned Podcasts Boost Your SEO Efforts
Podcasts allow companies to put their content front and center on search engines like Google or Bing, boosting brand visibility and driving traffic back to your website. The more people that can find you online, the greater chance they have of converting into customers.
Ultimate Podcast Planning Checklist
Join Epiphany Courses and get with Ultimate Podcast Planning Checklist with your membership, including 3 helpful videos and a detailed workbook to guide you every step of the way.
Podcasting allows your business to become easily accessible by listeners who may not physically visit a store location during normal hours.
With podcast downloads averaging around 24 minutes long, there’s plenty of time for businesses just like yours to reach out with valuable information about products or services essentially turning listeners into potential customers.
Social Media Marketing, Podcast Directories, and other SEO Tips:
- Add your podcast to podcast directories like Google Podcasts, Spotify, and Apple Podcasts (podcast hosting services like Captivate or Buzzsprout will do this for you)
- Discuss SEO-relevant topics your listeners are likely to search for (or be curious about) use Moz’s free SEO tools blog post to find a free/easy tool to guide your research
- Incude episodes to your website including a podcast player and at least 1,000 words (or the transcript), including your keywords
- Share your show on social media
Driving interest to your show using SEO will also help you with the second benefit, driving more people to your website.
Marketing Strategies Can Include Increasing Website Content And Traffic
Podcasts are a great way to bring in traffic and increase your site content along with written blog posts, videos, infographics, etc., to attract the attention of potential customers.
They’re also an excellent method for keeping current customers engaged through new podcast series they may find interesting or valuable.
Podcasts can increase web traffic through podcast downloads and sharing of podcast episodes, as well as referral links embedded within the podcast itself or in blog posts about that particular podcast episode.
Online Marketing to Increase Web Content and Traffic:
- Create great content: this is the first step of any content marketing strategy. Make sure it sounds great and discusses current issues important to your customers
- Make it easy for people to share: add share buttons, graphics, photos. When other people share your work it naturally drives traffic to your site
- Add your web content to services like Quuu Promote or Missinglettr Curate to get more visibility and social shares outside of your immediate network to drive more traffic to your site
3 Big Mistakes Podcasters Make
Join Epiphany Courses and this course will help you align your business, marketing, and podcast. Here's what's included:
- 40 minutes of video insights
- 15-page workbook
- 3 Simple Steps to Improve Your Podcast + Business Relationship
- 4 Things to Include in Every Episode
- Why you need to look at your podcast differently
- Putting your podcast in its place (so it can support your business)
Use Your Podcast to Build Brand Partnerships
A podcast can help you connect with other brands that align with your own, which allows the two of you to work together on a project or product.
For instance, if your podcast is about yoga and meditation products for women in their 30s, it would be easy to contact other companies that provide yoga products or offer discounts on yoga classes.
A partnership is a mutually beneficial situation that would give you access to their listeners and expand your own business’ reach while allowing them to gain exposure in return.
Podcasting Puts You Among Industry Experts and Raises Brand Recognition and Awareness
Podcasts are a great way to get your brand’s name out there and increase the number of people who know about it.
When weekly podcast listeners find a podcast they love, they tend to be loyal fans for life — meaning that every time an episode is released, these devoted many listeners will check back in with your show. Studies have shown that more than half of all Americans have listened to at least one podcast.
What this means is you’re hitting two birds with one stone: You get both new customers from people just hearing about or discovering your company through the podcast, AND you get repeat business from past clients.
Not only does this help boost overall sales, but it also helps keep current customers coming back again and again because they feel invested in what happens next after listening each week or month.
Podcasting builds a sense of community around your business and brand, excellent for both the small business owner and larger companies alike. For example, both Dunkin Donuts and the New York Times have podcast series you can subscribe to in order to get fresh news updates delivered right to your phone each week or day.
Podcast Marketing Builds Strong Relationships with Current Clients & Partners
Podcasting helps you build a stronger relationship with your current clients. Podcast listeners feel like they know the podcast host on a personal level, which makes it easier to form an emotional connection between them and your brand/business.
These relationships go a long way in ensuring future business with these podcast listeners.
A podcast listener will return to your website, call you up or buy from you again once they have built a relationship with your brand on the podcast.
It’s Convenient for Podcast Listeners
With podcasting, you don’t need to worry that your audience is so busy they can’t listen. The great thing about it is that listeners are in control of when and where podcasts will be consumed whether at work or driving home from a long day.
If someone subscribes through their device’s app to your podcast feed, all-new episodes will automatically download onto that device.
It makes consuming content much quicker than searching via keyword online, which might take hours before finding what we’re looking for.
These types of searches often leave us frustrated by how many irrelevant pages come up under “Podcast,” and our time is wasted scrolling through websites full of irrelevant content.
Lower Marketing Expenses than Traditional Marketing Channels
Podcasts are free to produce, distribute and promote.
Therefore podcasting allows for efficient cost-cutting when compared to traditional marketing strategies like print ads or television commercials. The podcast’s audience is already primed to be interested in your business, so marketing expenses are far lower.
You can get started podcasting today with just a few simple tools (many of which you probably already have). For instance, a great starter microphone is around $50, which will give excellent quality sound no matter where people listen from. Hosting platforms like Captivate and Buzzsprout offer great services (depending on your needs) and costs as little as $12/month.
Furthermore, podcasting has a vibrant community of listeners who drive for significant events such as live performances, sales, or conferences. People love learning about the latest trends in their favorite niche through podcasts, so they’re undoubtedly looking forward to your next big event.
Create Content that Builds Business Credibility and Trust
Podcasts are also an excellent way for business owners to establish their credibility as well as create trust with podcast listeners who will be loyal subscribers of our podcast feed.
A great podcast is different from traditional forms of advertising because it doesn’t feel like an ad; rather, it feels more natural and conversational, making the listener want to learn more about the podcast host and their business.
Conclusion: Is It Time to Start a Podcast Channel for Your Business?
Podcasting is an excellent marketing tool that can provide a variety of benefits for your business. It helps you to carefully plan and produce high-quality content that boosts your SEO efforts, raises brand awareness and recognition, and builds strong relationships with current clients and partners.
Additionally, podcasting is convenient for listeners and relatively inexpensive when compared to traditional marketing channels. And many companies are starting to see the benefits of podcasting medium. If you’re not quite sure what this means, don’t worry. We can help get your head around it all and assist you in setting up a plan that will drive more leads for your business.
A good starting point for planning your podcast is our course The Ultimate Podcast Planning Checklist which includes videos and a 30+ value-packed page workbook.
Already have an established podcast but not getting the traction you’d like? Our course 3 Big Mistakes Podcasters Make will guide you through where you might be going wrong and how to develop a different marketing strategy that directly supports your business.
Are you convinced? Why not become a paid member today to gain access to all our courses and the entire library?