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You might be looking to grow your business or brand online. Check out these three unique content marketing ideas to grow your business.
Content marketing is one of the best ways to grow your business these days. Content can help position you as an authority and put you in front of an audience of people who are looking for your solution.
What Is Content Marketing?
Content marketing is a digital marketing tactic best described as the art of creating and sharing material to attract and convert customers into buyers. It’s a gentle, persuasive, and inspiring marketing approach to win customer’s trust.
Content marketing involves using visual, audio, and text material to deliver a brand’s message. These materials include:
- press releases
- case studies
The best content is educational, informative, and entertaining (while also helping you meet your marketing goals). Now that you know what content marketing is, what are its best ideas to use in your business?
Create an Immersive Video Experience
78% of users say they grew their website traffic after introducing videos. 68% say video helped them boost leads while 54% say it increased their sales.
Video is a great content marketing tool and it can get even better if you go with immersive videos. Use 360-degree video content to tell captivating, exciting immersive brand stories. These videos can help attract the audience’s attention and raise engagement than other formats.
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Make Your Brand Vulnerable
Vulnerability means being transparent, honest, humble, and genuine. It takes brevity and it’s the secret to creating meaningful and empowering content.
Growing a business is a road of failures, mistakes, and struggles. Being vulnerable helps you overcome all these challenges because customers can relate. 86% of customers expect brands to be truthful.
To make your brand vulnerable, share brand and product origin stories. Share the brand’s journey using videos to change customer’s feelings about a topic or product.
Also, share user-generated content to make users trust your brand. UGC originates from users’ real experiences and it’s a great way to generate brand loyalty. It appears more authentic than all forms of brand content.
Show Your Expertise
One of the best content marketing ideas is to show industry expertise. Earning the expertise tag helps boost conversions and improve search engine rankings. Both customers and Google perceive expertise content as authoritative.
Expertise content appeal comes from its ability to provide in-depth information. It goes to the root of a customer’s problems to provide empowering answers.
To create expertise, focus on your customer’s challenges and questions. Research and create insightful whitepapers, case studies, and guides full of answers. Make sure the final piece is easy to read to make customers feel you’ve mastered your niche.
Integrate These Content Marketing Ideas to Grow Your Business
Content marketing has become the heartbeat of branding. It’s the best tool you can use to educate and win over your audience to gain their trust. Content can help generate awareness and help buyers make the right buying decisions.
A well-thought-out content marketing strategy is a must-have when growing your business. Make the most use of our tips to create a winning one.
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